Enchanted by nature - inspired by sports!   

The Alber family has always been committed to the finest quality and top-notch service.

This principle drives us as we make our selections and decisions for our stores each year. Dive in and explore the latest trends in winter sports equipment for unforgettable days in the snow at the Arlberg. We warmly invite you to be part of this unparalleled experience.

A long way.


  • 1946 Robert Alber passes the craftsman’s examination as a shoemaker
  • 1946 Opening of the cobbler shop in St.Jakob am Arlberg
  • 1948 Moving the cobbler shop to St.Anton am Arlberg into the Haus Seeberger (today Alber Schuh&Mode)
  • 1951 House Alber is built and the Cobbler shop assumed it’s position in the building and still resides today
  • 1969 Branch opening in the „Schihalle“ right next to the Galzig station (today CheckIn Galzig)
  • 1979 Family Alber is renting the „Sporthaus Hannes Schneider“ – this was the first step into the sporting trade
  • 1986 Robert Alber passes on his shops to his son Reinhard Alber
  • 1995 Opening of the Alber Sport flagship store
  • 2000 Alber Sport CheckIn Nasserein is opening its doors
  • 2006 Alber Sport CheckIn Galzig wins double the size of floor
  • 2007 Alber Schuh&Mode gets refurbished and gains more selling space
  • 2009 Alber Sport is buying a joinery in St.Jakob am Arlberg and is moving the Service-Centre and the Alber Logistic-Centre in the new building.
  • 2010 Alber Sport flagship store is getting refurnished
  • 2013 Alber Freeride is opening its doors right in between the Galzig and Rendl stations